12 years making
complex enterprise
software easier to use, and harder to ignore.

Amit Shaw. UX Strategist based in Hyderabad.

The most expensive design mistake in enterprise is not a bad interface. It is the right interface built for the wrong problem. I have spent twelve years learning to tell the difference.

At EY, I led the redesign of audit workflows that three global regions had been navigating through contradictory spreadsheets and separate email chains for years. At ADP, I reduced a compliance task from twelve minutes to under ninety seconds, cut support ticket volume by 64%. These were not usability improvements. They were operational shifts that changed how teams worked, how clients measured trust in the product, and how leadership calculated the return on design investment.

Before working inside large organisations, I co-founded three ventures: a paperwork automation SaaS, an EdTech platform built to equip engineering students with career ready skills, and a UX agency. Owning product strategy, design decisions, and early commercial outcomes simultaneously teaches something that time inside large organisations rarely does on its own. You stop designing for approval and start designing for consequences. That shift in accountability has shaped every enterprise engagement since.

I hold a B.Sc. in Multimedia and Animation, am certified in UX Strategy through Nielsen Norman Group, and hold additional certifications in AI for Designers and AR UX Design through the Interaction Design Foundation. I am living in Hyderabad and have worked across global teams spanning EMEIA, APAC, and the Americas.

Career